Nothing publishes without a person
A post has to be APPROVED before publish will touch it — DRAFT and NEEDS_APPROVAL are refused outright. There is no setting that turns that off.
You approve. A post has to reach APPROVED before publish will touch it — drafts and posts awaiting approval are refused outright, and there is no setting that turns that off.
Usually it never gets that far. Length, size, container and alt text are checked against that network before anything is uploaded, and the refusal names the network and the limit it broke. The one thing we will not do is quietly shorten your copy to make it fit.
It is not one number. It arrives as consented, blocked, suppressed and invalid, so you can see what it is made of. Someone on the do-not-contact list stays visible with the reason they are on it rather than quietly disappearing from your count.
Attribution sits next to deliverability on purpose — an open rate is only worth reading if the mail arrived. And where no conversion has been recorded, the page says so rather than showing you a confident zero dressed up as a result.
Tell us what you are launching and we will show you the journey that fits it.
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